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Generative Engine Optimization: the future of online authority
Your customers no longer just search Google. They ask an AI. Are you in its answer?
- GEO
- AI
Generative engines don't return ten blue links: they synthesise an answer and cite a handful of sources. Being one of those sources is the new visibility game.
What do LLMs remember about a brand?
Clearly defined entities, structured facts (JSON-LD, knowledge graphs) and semantic consistency across every page. Keyword volume matters less than clarity about who you are.
Where should a GEO programme start?
Audit how assistants describe your brand today, fix ambiguous entities, then publish reference content that models can cite with confidence.